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Guide · GEO scoring

How GEO scoring
fits the real product.

Traditional SEO tools score for Google. Generative engine optimization asks whether AI recommends you. This page explains the signals — the Citation Gap Report is how you measure the gaps.

Run free instant audit →See Gap Report
Free audit on homepage Gap Report on Pro / Agency Check → receipts → fix
the idea

Not a second product.
A lens on gaps.

Entity clarity, FAQ coverage, citeable facts, and authority markers help you read why AI might skip you.

We do not claim a standalone page scorer with line-level rewrites and before/after simulations. Run the Gap Report for query×model evidence and a ranked fix list.

Illustrative GEO lenses
example signals · not a live page audit
guide
Entity clarity92
Brand name, product names, and category terms are unambiguous to AI parsers.
FAQ structure61
Question-answer pairs that match how users actually prompt AI assistants.
Citation density44
Linkable facts, statistics, and claims that give AI models something to quote.
Authority signals78
Social proof, trust markers, and third-party validation an LLM can surface.
!
Next step: Citation Gap Report
Run buyer queries across models, see competitor gaps, and get a ranked fix list — that is the audit you can act on.
the path

Check first.
Then close gaps.

01 / AUDIT

Free instant audit

Drop your domain on the homepage. We sample ChatGPT and Google AI Overviews and show where you disappear.

02 / REPORT

Citation Gap Report

On Pro/Agency: generate buyer queries, run selected models, map competitor appearances, and get ranked recommendations.

03 / TRACK

Monitors & history

Re-run high-value prompts over time so a single non-deterministic snapshot does not become your whole strategy.

keep it honest

Content that earns
recommendations.

What GEO scoring means

GEO asks whether your pages are clear, citeable, and structured for AI answers — not whether you rank #1 on Google.

Gap Report is the product

We do not ship a separate page-by-page Lighthouse clone. The Citation Gap Report runs buyer queries across models and returns competitor gaps plus a ranked fix list.

Signals that matter

Entity clarity, FAQ coverage, citeable facts, and authority markers — useful lenses when reading Gap Report recommendations.

Check → receipts → fix

Start with a free instant audit, claim the report, then use Gap Reports and monitors when you want depth and tracking.

Pair with Search Trail

Where providers expose it, the Search Trail shows whether AI never found you or found you and still picked a competitor.

Export what you need

Gap Reports on Pro/Agency include PDF export and history so your team can act on the playbook, not a vanity score.

seo vs. geo

Different signals.
Different winner.

Optimizing for
Keyword density
Entity clarity
Key signal
Backlink count
Citeable facts & stats
Content format
Long-form blog posts
FAQ blocks, structured claims
Success metric
Rank position
Recommendation frequency
Update cycle
Months for rank movement
Answers can shift day to day
Tooling
Ahrefs, Semrush
Citation Check + Gap Report
Start with the verdict

See whether AI recommends you.
Then close the gaps.

Free instant audit on the homepage. Gap Report and in-app checks on Pro / Agency (card required for Pro trial).